About Magnolia Labs

Industry Context

Blackberry Development

Rewind a bit to mid-2008. Apple releases “App Store” for iPhone to tremendous user adoption. Then Google unveils its Android platform complete with an “App Market” of its own. Since then a dozen OEMs have announced Android-powered devices, RIM has launched App World, Palm has reloaded it's entire product line/company, and Nokia and Microsoft are plotting countermoves.

Voice is dead, carrier executives fight over exclusive rights to every hot new device that comes out. The statistics on iPhone alone are staggering:

  • Total Apple App Store Downloads: 1,000,000,000+
  • Estimated Consumer Spending on iPhone Apps, 2009: $1,200,000,000
  • Users update their devices on average every 18 months.
    Soon, everyone will have a smartphone.

Developers see this and are daily striving to compete with you directly or indirectly. By working with Magnolia Labs now, you can secure your future in this newfangled economy.

Technical Context

2008 marks the mass adoption of openly programmable, internet-connected, location-aware, omnipresent mobile devices. The ensuing revolution of business and consumer behavior will be compared to Ford's Model-T, the first mass market car.

Unlike the PC revolution of the eighties however, the hardware interfaces this time around will NOT standardize, for two reasons: (1) design tradeoffs like keyboard vs. touchscreen are irreconcilable at handheld scale, and (2) the hardware folks are firmly entrenched, e.g. RIM and Apple will never agree to standard hardware.

Alas the “wora” (write once run anywhere) economics of the desktop web shall not recur. Any attempt to reach users through the “mobile web” can be readily supplanted by native implementations. Luckily, Magnolia Labs’ development services will keep you on the cutting edge.

End to End Consulting

So Acme Co. reads the blurbs above, and hires industry strategists to show them the correct vision.

But then Acme must enlist product experts who define the specific offerings which will actualize that vision.

Then they must try to find rockstar engineers and designers to bring those specifications to life.

Fortunately for Acme, and you, Magnolia Labs is an agency that can take you from end to end. We work with you to define a strategy, specify product offerings, then build them into software that shines.

Global Footprint

We’re everywhere, so you and your users can be anywhere. We have people on the ground in every continent except Antarctica.

Palm Pre Development